“What Prompted You” is a campaign-driven conversation designed by Creative Theory Agency (CTA) to investigate the impact of AI tools and the role of inclusivity in fostering innovation. By ensuring everyone has access to generative AI tools, we will create the most innovative uses and equitable AI experiences for our society.
To launch the conversation, CTA imagined a large-scale, out-of-home campaign in Union Market District, that takes you on a journey through the AI creation process, using prompts inspired by the lived experiences of some of DC’s most influential business owners and creatives. A focal point of the conversation is a new mural on the exterior of the Market.
On view outside the Market on 6th Street NE.
More info here.
More info here.